Lamb bringing Aussies together 

SAM Kekovich or the ‘Lambassador’ as he is commonly known, is the traditional face of the yearly Australian Lamb ad, seen here in the 2024 version (left), who also made an appearance at Sheepvention in 2022 cooking up snags for attendees (right) – pictured with Greg Allan Farm Machinery owner, Greg Allan. Photos: SUPPLIED / MARK RABICH.
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THE annual summer Australia Lamb advertisement has returned for 2024 highlighting that nothing bridges the “generation gap” and brings people together quite like Aussie lamb.

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