Lamb and skewers generation gap 

SAM Kekovich or the ‘Lambassador’ as he is commonly known, is the traditional face of the yearly Australian Lamb ad, seen here in the 2024 version who also made an appearance at Sheepvention in 2022 cooking up snags for attendees – pictured with Greg Allan Farm Machinery owner, Greg Allan. Photos: SUPPLIED / MARK RABICH.
Michelle Muir

THE highly anticipated Meat and Livestock Australia (MLA) Summer Lamb campaign launched in early January – skewering the generation gap that has divided the nation.

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